Sonees’ Dhonis is a simulation to find out the effectivenness of a marketing strategy plan when the execution is simulated. The simulation captures the understanding of a mid or senior level manager about marketing strategy. The independent variables are participants’ decisions related to several market inputs, constraints and internal processes.
Number of Scenarios
Achievement versus Benchmark
Mid and senior level leaders
Applicable to all industries
Organising competitions and events, and additional e-learning material if requested
The scenario unfolds the crrent situation of the market and the future landscape. The company has to use the budget allocated to it very effectively so that its key performance indicators are met.