Sonees’ Dhonis

Sonees’ Dhonis is a simulation to find out the effectivenness of a marketing strategy plan when the execution is simulated. The simulation captures the understanding of a mid or senior level manager about marketing strategy. The independent variables are participants’ decisions related to several market inputs, constraints and internal processes.

Features

Number of Scenarios

One

Scenario Duration

180 minutes

Scoring 

Achievement versus Benchmark

Target Audience

Mid and senior level leaders

Applicability

Applicable to all industries

Delivery Mode

Online

Support

Organising competitions and events,  and additional e-learning material if requested

Price

Contact us

Game Description

In a sea-locked country dotted with hundreds of islands, sea-planes and dhonis(speed boats0) are the only two modes of transport. Dhoni manufacturing is a highly regulated industry. Currently there is only one manufacturer but the Governmenthas given licence to another one to start manufacturing in a couple of years.

Scenario Description

The scenario unfolds the crrent situation of the market and the future landscape. The company has to use the budget allocated to it very effectively so that its key performance indicators are met.

Key Decisions

The participants are required to take decisions related to :

-Pricing

-Promotion

-People

– Product

-Others.